What are you hiding from your clients?
Too often, I think people make the effort to be something other than who they really are. In fact, sometimes I think that people have never taken the time to examine their strengths and weaknesses because they are so busy trying to be something they believe is better.
I think that is rubbish!
One thing I have learned over the last decade or so is that people appreciate honesty - complete honesty...whether they really want to hear it or not. In fact, I think that my willingness to be completely open and honest with my clients is the primary reason they sing my praises.
As the advocate for real estate sellers (aka: listing agent), my role is not one of making friends and keeping the client "happy-happy". Instead, my role is one of an honest advisor, business expert, and truth-telling activist working to accomplish important goals with them as a member of the marketing team. Without complete honesty, it is impossible to serve their best interests.
The same is true for buyers. Most of my buyers have come from a real estate website about The Woodlands. When they ask me about the communities that surround The Woodlands, it would be a disservice to them to keep them focused on the one community. Sure, my life would be much easier if I kept their concentration narrowed to the premier master-planned community of The Woodlands. But instead, I keep their best interest at heart and answer their inquiry about the pros and cons of going to another area.
"Sincerity is an openness of heart; we find it in very few people; what we usually see is only an artful dissimulation to win the confidence of others."
Francois de la Rochefoucauld